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SEM Analyst

Posted Date:9/7/2017 12:28:18 AM
Job Type: Full Time
Req #: JR-08009
Location: Hollywood, CA
Job Category: Marketing

Job Summary:

Who are we?

Ticketmaster is the world's leading live event ticketing company selling over 465 million tickets each year and supporting more than 12,500 clients in 22 countries worldwide.  At Ticketmaster, we power the people who create culture through live events, connecting more passionate fans to those experiences than anyone else.  We are innovators that embrace change and work hard to help others succeed.  We believe in open communication and stress accountability, because fans and clients count on us every day.  We strive for ease of use for our clients and fans while seeking out those who have a bias for action versus a desire for directives.  

Why Ticketmaster?

A career at Ticketmaster will challenge and engage you. The pace here is fast, the atmosphere is fun and a passion for live events is a common thread that ties us together. As a global and growing business, we can truly offer a world of opportunities to expand your skills and develop your career.  Visit any of our offices and you'll find a diverse mix of passionate employees, helping fans around the globe connect with the artists, teams and events they love.  It truly is a unique and rewarding environment.  See and hear more about why you should consider joining our rock-star team:recruiting video

The Role:

We are currently seeking a SEM  Analyst to focus on optimizing paid search advertising and develop search strategies to optimize search marketing campaigns.  This is an exceptional opportunity to build your career in online marketing in an amazing e-commerce organization. 

Responsibilities:

  • Perform optimization analysis to improve individual SEM campaign KPIs with the goal of driving targeted, qualified traffic to Ticketmaster or its internal / external clients.
  • Design and maintain sustainable report formats that minimize the data-to-insight path and provide value to clients.
  • Ability to research a variety of business verticals, creating keywords, ad copy, and designing customer paths to conversion.
  • Provide strategic insight to develop execution plans for new and expanding search campaigns.
  • Test and analyze search demand, keyword inventory, bidding strategies and landing page URLs.
  • Perform ad hoc analysis on event geography, category, seasonality, and customer behavior to influence SEM strategy.
  • Measure the success of online marketing efforts, specifically in regards to search marketing campaigns, by analyzing data in Excel and communicating recommendations throughout the organization.

Qualifications:

  • 3+ years of digital marketing and analysis experience, preferably in a high growth B2C organization.
  • Bachelor’s Degree required.
  • Knowledge gained from working with SEM programs on Google and Bing.
  • Experience with online marketing metrics such as ROI, click-through rate, cost-per-click, cost-per-action, conversion rate, average order size, etc.
  • Must be self-directed and effective working independently, yet equally comfortable contributing in a team environment.
  • Must possess excellent communication and organizational skills with the ability to work within a growing company with increasing needs.
  • Possess high competency level in MS Office products including Excel and Word.
  • Some experience with Social Ad platforms is preferred.
  • Experience with web analytics tools is preferred.
  • Ability to use measurement and analysis to make informed marketing decisions.

EQUAL EMPLOYMENT OPPORTUNITY
Live Nation Entertainment strongly supports equal employment opportunity for all applicants regardless of race, color, religion, sex, gender identity, pregnancy, national origin, ancestry, citizenship, age, marital status, physical disability, mental disability, medical condition, sexual orientation, genetic information, or any other characteristic protected by state or federal law.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Live Nation Entertainment recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Live Nation Entertainment may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, Internet recruiting, job fairs, college recruiting and search firms.

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