Product Marketing Lead, Fan Experience

Posted Date:3/5/2018 8:28:01 PM
Job Type: Full Time
Req #: JR-09243
Location: Hollywood, CA
Job Category:Product Management

Job Summary:

Who we are:

We’re fans who help fans everywhere get in to the live events they love.  A proud division of Live Nation Entertainment, Ticketmaster has changed the way the world connects with their favorite artists, teams, and shows, and we continue to shape innovation every day. We’re not just selling tickets (though we do that better than anyone else), we’re enriching lives one amazing experience at a time. And we think that’s pretty amazing. If you’re passionate about the magic of live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Why you should work with us:

Our biggest investment is in people like you. We offer comprehensive health benefits and 401k matching, student loan assistance, plus career-boosting opportunities like tuition reimbursement and targeted development sessions to help you thrive. At Ticketmaster, you can expect the fast-paced excitement of a startup with the rock-solid support from an industry leader – with plenty of ticket perks on the side.

See what it’s like working at Ticketmaster.

The Role:

Ticketmaster’s Fan Experience Product Marketing team is focused on FANS! Everyday we are committed to unlocking moments of joy for fans, globally. With this role, you’ll collaborate on one of the largest global marketplaces experiences, delivery a better way for fans to discover, purchase, manage their tickets, and attend events they love. You’ll work within a diverse consumer portfolio, driving value, thought leadership and engagement with the heart of our business. Ticketmaster was the first company to sell a ticket online and is dedicated to building excellent products and solutions for its fans.  We’ve got a rich and compelling story of value and transformation – come help us tell it and write the next chapter!

We are looking for a dynamic and experienced product marketer who has a passion and expertise in product communications, customer experience and shepherding products to market. The ideal candidate enjoys all aspects of the business surrounding live entertainment products, including customer insight, product positioning, brand messaging, and developing content to support fans and our extended internal partners.

As our Lead Fan Experience Product Marketer, you will have the opportunity to collaborate across multiple Ticketmaster teams to leverage the strengths of the larger company to create compelling segment branding and product marketing that solves the needs of our fans – from Arts, Pro Sport, Collegiate Athletics, Venue and Amphitheaters, Festivals and more. You will work extensively with a diverse set of cross-functional groups including Product Development, Product Management, UX/UI, OnTour, Operations, Customer Support and B2B Marketing, to successfully create and implement go-to-market plans. You’ll be at the heart of our fan business, connecting our brand and value proposition between product, operations, marketing and ultimately to our fans.

To be successful, you will be a structured, innovative, proactive and results-oriented professional.

What you’ll be doing:

  • Develop product branding, messaging & positioning in partnership with product leads to successfully communicate the product value proposition to key targets

  • In partnership with product management, conduct customer research to build customer knowledge and insight for product development and marketing. Develop testing plans to ensure continuous improvement in all aspects of the product

  • In partnership with the B2B marketing team, create all content related to supporting and selling products or services – e.g. product demos, web pages/content, FAQ’s, active use content, in-app marketing, etc.

  • In partnership with product management, define a successful customer experience encompassing all customer-facing touch points to build a successful brand, drive active use, and increase customer loyalty to our products and our brand

  • In partnership with the Director of Consumer Product Marketing, ensure outbound communications align to the strategy and brand, adhere to messaging and positioning and deliver the expected outcomes for all

  • Develop programs to reach new customers communicating our product benefits through creative ideas and marketing strategies based on analysis, customer data, testing strategies and ROI

  • Plan and manage product operations, best practices, and assets for internal and external teams

  • Provide accurate direction and feedback for materials, marketing activities, collateral and content development related to products

What you need on your resume:

  • A minimum of 5-7 years’ experience in product marketing in entertainment, technology or a related industry.

  • Demonstrated leadership with the ability to build consensus while driving decision-making.

  • Ability to comprehend data and translate information into actionable messages for a wider audience

  • Strong writing skills, creating deliverables ranging from messaging to the development of consumer materials, educational content, FAQ's, demo scripts, and other materials needed to achieve goals and objectives

  • Demonstrated ability to think and act strategically, informing a perspective with analysis of relevant data

  • In-depth experience working across multi-level organizations to achieve deliveries.

Equal Employment Opportunity

Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation.

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance.

Hiring Practices

The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.


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