Sr. Product Manager, Marketing Technology

Posted Date:1/8/2018 1:27:19 PM
Job Type: Full Time
Req #: JR-10373
Location: Hollywood, CA
Job Category: Marketing

Job Summary:

Who we are.
We’re fans who help fans everywhere get in to the live events they love.  A proud division of Live Nation Entertainment, Ticketmaster has changed the way the world connects with their favorite artists, teams, and shows, and we continue to shape innovation every day. We’re not just selling tickets (though we do that better than anyone else), we’re enriching lives one amazing experience at a time. And we think that’s pretty amazing. If you’re passionate about the magic of live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Why you should work with us.
Our biggest investment is in our people. We offer comprehensive health benefits and 401k matching, student loan assistance, plus career-boosting opportunities like tuition reimbursement and targeted development sessions to help all eligible employees thrive. At Ticketmaster, expect the fast-paced excitement of a startup with the rock-solid support from an industry leader – with plenty of ticket perks on the side.

See what it’s like working at Ticketmaster.

The Role:

Ticketmaster is dedicated to building a world class marketing organization powered by world class marketing technology. Our mission is to connect the right fans with the right events at the right time. We aim to do this at scale for hundreds of millions of fans across hundreds of thousands of events with billions of tickets to sell.

We are looking for an individual with experience in marketing technology and the data that powers it to join our mission. Your goal will be to leverage Ticketmaster’s wide array of data assets to improve how we market to our fans and measure the success of that marketing. We’re looking for someone who understands data systems, how new data might be used to improve our current processes and systems, articulate the vision for those improvements, work with engineers and stakeholders through requirements gathering and development.

If you are someone who is motivated by driving value to the business, holds themselves to a high standard, is meticulously detailed, can work and learn independently, is tenacious in chasing down the people who can help get a problem solved, and loves working collaboratively – with no ego – for the betterment of a team, please apply today.


  • Work with marketing operators to execute the strategy, vision and prioritization of products and features across our marketing technology stack
  • Understand the live entertainment landscape and Ticketmaster’s marketing processes, to ensure products meet the needs of all stakeholders.
  • Understand the complex ad generation and targeting features of our various marketing platforms and devise products that can leverage them at scale.
  • Work cross functionally to author product requirements, user stories, specifications, workflow diagrams
  • Work closely with data scientists, engineers, analysts, third-party partners and internal QA teams to oversee a collaborative and iterative development process
  • Chase down anyone and everyone who can help get a problem solved
  • Plan/manage product roll-out and assist with the day-to-day operational support post roll-out.
  • Socialize products and features, gain consensus and stakeholder buy-in, and demo product prototypes.
  • Strong user story and acceptance criteria authoring skills.


Work Experience:

  • Ideal candidate will have a minimum of 3+ years product management experience in the field of marketing, or a technical marketing background          
  • Familiarity with paid marketing channels (programmatic, paid search, paid social) and/or engagement channels (email, push notification)
  • Proficient in requirements definition, authoring epics, user stories and acceptance criteria within the Agile/Scrum methodology a plus.
  • Prior experience with e-commerce marketing a plus.
  • Understanding of or experience in the ticketing and/or live event industry a plus.

Management and Communication:

  • Excellent communication skills, including executive level communication and presentation. Focused and concise.
  • Capable of managing multiple projects simultaneously, and handle shifting priorities.
  • Team-oriented, collaborative worker while still being able to work independently
  • Ability to maintain a broad and big-picture view, and weigh varied/multiple factors when making product decisions.

Technical Skills:

  • Education or work experience programming a plus.
  • Experience with Salesforce, AdWords, Bing Ads, Facebook Ads, Display Advertising, and/or Google Analytics a plus.
  • Comfortable working with large datasets. Ability to work directly with large dataset (e.g. SQL) a plus.


  • Bachelor’s degree, MBA or CS Degree is a plus but not required.

Equal Employment Opportunity
Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, for applicants in Los Angeles, California, and consistent with applicable laws in other areas.

Hiring Practices
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.